Hampleton Partners: Beyond our sectors

Hampleton's comprehensive and international expertise

Technology companies develop products and offerings that are wide-ranging in terms of their scope, potential and applicability – and cannot be easily categorised within a vertical or sector.

Hampleton’s expertise extends beyond compartmentalised sectors, with additional emphasis on:

  • horizontal and cross-sector technologies such as Artificial Intelligence, Augmented & Virtual Reality, and Cybersecurity;
  • broad business sectors such as IT & Business Services; and
  • niche sub-sectors of the software sphere, like HR Tech.  

Click on one of the areas below to find out more about our dealmakers and expertise.

Artificial Intelligence

As its application grows increasingly widespread across almost all verticals, AI has become indispensable for the growth and competitiveness of several industries. Autonomous vehicle technology, IoT, healthtech digital commerce, insurance, retail and smart cities are all fast-growing application areas hungry for AI advancements that can improve efficiency and productivity, streamline business models, and reduce latency and fragmentation. Directors and sector principals at Hampleton are extremely well-versed in artificial intelligence and its use across multiple verticals and industry applications.

David Riemenschneider


Alongside his expertise in autotech, David serves as a non-executive director on the board of Cerebri AI, a company specialised in data-driven deep learning solutions and backed by investment from the likes of Microsoft and Verizon. As the head of Hampleton’s automotive practice, he also has excellent knowledge of IoT, M2M, telematics and AI solutions in the automotive space, as well as related sectors such as insurance and digital commerce. David has a strong background and network and is well connected with many European private equity firms and investors. He is also supported by sector principal Heiko Garrelfs.

Artificial Intelligence Report 1H2019

Artificial intelligence has shaken off its experimental mantra and fully launched into the developmental phase of the innovation cycle. The growth of many industries is now dependent on the advancements of AI and their application. Industries are hungry for an artificial intelligence that can propel their next technology push, improve efficiency and productivity.

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Augmented & Virtual Reality

The exciting and nascent AR/VR industry is already making great strides. Established companies are receiving increasing amounts of later-stage funding to accelerate the development of AR/VR technology in a variety of verticals and applications – such as Industry 4.0, retail, entertainment, healthcare and education. Meanwhile, all areas of application are recording promising M&A activity, with later-stage AR/VR companies attracting attention from various non-tech incumbents looking for ways to advance and transform their core business.

Heiko Garrelfs

Sector Principal

Heiko has extensive experience in virtual, augmented and mixed reality, computer vision, machine learning, as well as 3D, deep tech, and Apple/iOS. He has experienced and shaped the technological changes of the last decade first-hand while working in various roles, most notably as a technology consultant for Siemens. After leaving Siemens, Heiko founded and advised various start-ups and now works with his own company in the AR/VR environment.

Augmented & Virtual Reality Report 1H2019

Since the last edition of Hampleton’s AR/VR report, the industry has kept making significant strides, with increasing amounts of funding flowing to later-stage companies in particular to accelerate the development of AR/VR technology in a wide variety of applications, ranging from retail to industrial manufacturing and from healthcare to energy and power.

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The Cybersecurity sector is currently booming: market trends such as digitisation, bring your own device (BYOD), new regulations, loss of intellectual property incidents and new tech are all driving significant market growth. Meanwhile, fewer targets, favourable financial markets and industry talent drain are pushing up prices.

Hampleton’s Cybersecurity contingent is led by director Henrik Jeberg and supported by Axel Brill and Miro Parizek. Our IT security experience spans across all subsectors, among others Identity & Access Management, Security Integration, Anti-malware Software and Network Security.

Henrik Jeberg


Henrik has worked on a range of transactions in the IT industry, of which he is a veteran of 25 years. His experience spans the Enterprise Software Sector, Navision (now Microsoft Business Solutions), SAS Institute and the Danish Ministry of Finance, where he worked as CIO and led the entire horizontal government IT, and spearheaded the Public Sector-wide definition and implementation of a National IT Security Standard (ISO 27001). Furthermore, Henrik has worked in executive and board roles with several CyberSecurity companies including Omada (RBAC), SMS Passcode (MultiFactorAuthentication) and CensorNet (CloudSecurity).

Cybersecurity Report 2H2019

After a record 2018, partly as a result of new data protection regulations, deal volumes so far suggest that the Cybersecurity sector will not be losing any momentum in 2019. The number of attacks as well as their complexity is growing rapidly, prompting companies to cyber-arm themselves and fill in the gaps and loopholes in their security, thus driving the popularity of cybersecurity vendors.

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HR technology is a large market space, spanning everything from recruitment to performance reviews. The increasing need for managing a widespread workforce and growing demand for replacing legacy systems with improved human capital management platforms are anticipated to fuel market growth. Big data analytics, machine learning and artificial intelligence are all expected to positively impact the market for HR management. Various solutions providers are developing innovative solutions that integrate upcoming technologies into HR systems for enhanced organisational performance.

Axel Brill

Sector Principal

Axel is our HR Tech lead and has over 25 years’ experience in the software industry. He co-founded Hoffmann Datentechnik in the late 1980s and, as its CEO, built it out to become Germany's leading workforce management (WFM) solution provider for the retail sector. He sold the company in 2006 to Torex PLC. After helping with the integration, Axel invested in a Danish WFM SaaS vendor and worked as a regional director for the world's leading WFM vendor, Kronos. Axel also owns a German franchise of Executives Online, offering a broad range of interim management services and project managers.

HRtech Report 2H2019

The HR Technology market has evolved considerably in the last twelve months, with changes across technologies used for core HR, payroll & benefits and recruitment purposes. Enteprise software vendors are addressing disruption in the field through innovation or acquisition, and financial buyers are deploying extra capital to benefit from high-growth opportunities, thus creating an increasingly competitive space. 


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