Sector: Digital Commerce M&A

Digital Commerce & subsectors

Hampleton’s Digital Commerce practice forms an integrated global group spearheaded by Ralph Hübner, Axel Brill, Dr. Jan Eiben, Jonathan Simnett and Michel Annink, and covers all sub-sectors relating to digital marketing and e-Commerce.

Our Digital Commerce specialists have over 80 years of experience in marketing communications, digital transformation, online- and retail-commerce, and relationships with the broadest network of acquirers, investors and sellers in the industry.

The team members have advised on a multitude of operational, strategic and transactional projects to some of the biggest names in marketing and commerce including Edeka, Ikea, Kaufland, Kering, Microsoft, Omnicom, Walmart, WPP, Zalando and many others.

Hampleton advised the shareholders of pixi*, an e-commerce order processing and warehouse management software vendor, and arranged the sale of their company to Descartes Systems Group, a leader in on-demand SaaS solutions for logistics-intensive businesses. Neither the North American NASDAQ listed buyer nor the local champion in Germany had heard of each other prior to Hampleton’s introduction. The pixi* / Descartes transaction underscores Hampleton’s understanding, creativity and capabilities in finding the best matches in digital commerce, enterprise software and SaaS.

Featured transaction M&A

The sale of Tradebyte to Zalando

Hampleton Partners advised Tradebyte, an e-commerce integration software provider that connects brands and retailers with its supplier and providers, to Zalando, a Berlin based cross-platform e-commerce company.

Tradebyte uses its SaaS solutions by offering quick, cost effective ways to streamline the digital supply chain process. This transaction will be an effective tool for Zalando to make its mark as one of the leading e-commerce powerhouses.

Tradebyte supports Zalando in fufilling its vision of the Zalando platform as an operating system for the fashion world.

Featured transaction M&A

The sale of pixi* Software to Descartes

Hampleton Partners advised on the acquisition of pixi* Software, a leading Germany-based provider of technology solutions for e-commerce order fulfilment and warehouse management, to  the Canadian Descartes Systems Group (TSX:DSG) (Nasdaq:DSGX), the global leader in uniting logistics-intensive businesses in commerce.

pixi* brings Descartes a strong foothold in Germany and e-commerce technology for it to sell through its global sales & marketing channels.


Digital Marketing & E-Commerce Sector Principal

Jonathan Simnett

Jonathan has been involved in the enterprise technology business for over three decades, managing and turning around existing business and helping management and their investors in fast-growth technology segments to grow, manage change, enter markets, transfer technologies, acquire, merge and sell. He’s worked with large and public infrastructure and system integration companies including: AT&T, Avaya, BroadSoft, BT, C&W, Cisco, HP, Global Switch, GMC, Huawei, Informix, Infosys, Intel, Myriad Group, Novell, IBM, IGT,  Nortel, OpenReach, Pace, TCS, and Sybase.

Contact Jonathan

Digital Commerce Director

Axel Brill

Axel Brill is based in northern Germany and has over 25 years' experience in the software industry. Axel co-founded Hoffmann Datentechnik in the late '80s and as its CEO built it out to become Germany's leading workforce management (WFM) solution provider for the retail sector. He sold the company in 2006 to Torex PLC. After helping with the integration, Axel headed off for a three-year sailing tour of half the planet where he photographed undersea wildlife. Following this, he invested in a Danish WFM SaaS vendor and worked as a regional director for the world's leading WFM vendor, Kronos. 

Contact Axel

Download now

Digital Marketing M&A Report 1H2019

The digital marketing industry is shaping up with more turns and more tech. The rise of chatbots and AI analytics is nudging retailers to invest and acquire more in the realm of personalised touches and deeper insights, while a shift from pre-sales to post-sales marketing is closing the loop in the customer journey life-cycle.

Read more

Download now

E-Commerce Report 1H2019

With more sales concluded online year-over-year – in verticals as specific as automotive and pharmaceutical retail – e-commerce is transforming the way consumers and businesses buy goods but also what buyers expect as a customer experience out of transactions.

Read more


Hamburg, Germany

Der erfolgreiche Unternehmens-Exit: So geht's - Tech M&A Executive Briefing in Hamburg


Hampleton featured in Wall Street Journal, Business Leader and more

Hampleton's reports have recently been featured in the Wall Street Journal and other media publications: 

"Hampleton were creative - they didn't think in one direction, they thought about the whole ecosystem in order to find the right partner for us."
Ken Belotsky, Chairman at Bright Box
"It‘s not only about selling your company but thinking about the next strategic step. In this regard we had very strong support from Hampleton."
Gregor Walter, CEO at pixi*
“It was a pleasure working with Hampleton Partners. From beginning to end, they managed every aspect of the process and brought together the optimal transaction for all our stakeholders while remaining and independent company.”
Ilkka Starck, CEO at Profit Software
“It was incredible working with the Hampleton team while finding a 'new home' for my life’s work. After over four decades building Tonbeller AG, I was able to secure the best partner amongst many interested parties. Hampleton managed every detail of the project and led the auction resulting in signing and closing within seven months. We were very happy with the results which were beyond our highest expectations.”
Rutger Hetzler, CEO at Tonbeller AG
"Hampleton have their heart in it. They know and enjoy what they are doing, and we trusted them wholeheartedly."
Gijs Hubben, CEO at BaseCase
“The Hampleton team never let up and helped us secure the growth financing we were looking for, with an investor from the industry bringing not just money but also know how and market relevant connections. Hampleton thinks strategically, not just financially.”
Dr. Eric Lindner, CEO at FBGS
“I was very impressed with Hampleton’s understanding of the high tech industrial products FBGS produces and their global network which enabled us to find our Munich based co-investor in California.”
Stephan Beier, Senior Investment Manager at bm|t beteiligungsmanagement thüringen
“With X2 Equity we won a new investor that not only supports us financially, but also brings vast experience in entrepreneurship in scaling technology businesses, further providing us with complementary operational resources and support.”
Dr. Eric Lindner, CEO at FBGS
“Hampleton’s understanding of the IT services industry and our business, as well as their modelling strength and transaction expertise, were an important support for us while expanding our business via a number of strategic acquisitions.”
Stephen James, CEO and Founder at SAGlobal
"Hampleton helped us find a partner that definitely matches us very well, but we would not have thought of them ourselves."
Uwe Reissenweber, Gründer und Geschäftsführer von DOCUFY