Digital Commerce & Subsectors
Hampleton’s Digital Commerce practice forms an integrated global group spearheaded by Ralph Hübner, Axel Brill, Dr. Jan Eiben, Jonathan Simnett and Michel Annink, and covers all sub-sectors relating to digital marketing and e-Commerce.
Our Digital Commerce specialists have over 80 years of experience in marketing communications, digital transformation, online- and retail-commerce, and relationships with the broadest network of acquirers, investors and sellers in the industry.
The team members have advised on a multitude of operational, strategic and transactional projects to some of the biggest names in marketing and commerce including Edeka, Ikea, Kaufland, Kering, Microsoft, Omnicom, Walmart, WPP, Zalando and many others.
Hampleton advised the shareholders of pixi*, an e-commerce order processing and warehouse management software vendor, and arranged the sale of their company to Descartes Systems Group, a leader in on-demand SaaS solutions for logistics-intensive businesses. Neither the North American NASDAQ listed buyer nor the local champion in Germany had heard of each other prior to Hampleton’s introduction. The pixi* / Descartes transaction underscores Hampleton’s understanding, creativity and capabilities in finding the best matches in digital commerce, enterprise software and SaaS.
The Sale of Tradebyte to Zalando
Hampleton Partners advised Tradebyte, an e-commerce integration software provider that connects brands and retailers with its supplier and providers, to Zalando, a Berlin based cross-platform e-commerce company.
Tradebyte uses its SaaS solutions by offering quick, cost effective ways to streamline the digital supply chain process. This transaction will be an effective tool for Zalando to make its mark as one of the leading e-commerce powerhouses.
Tradebyte supports Zalando in fufilling its vision of the Zalando platform as an operating system for the fashion world.
The Sale of pixi* Software to Descartes
Hampleton Partners advised on the acquisition of pixi* Software, a leading Germany-based provider of technology solutions for e-commerce order fulfilment and warehouse management, to the Canadian Descartes Systems Group (TSX:DSG) (Nasdaq:DSGX), the global leader in uniting logistics-intensive businesses in commerce.
pixi* brings Descartes a strong foothold in Germany and e-commerce technology for it to sell through its global sales & marketing channels.
Ralph Ch. Hübner
Ralph is a leading expert in digital marketing and has more than 15 years of experience in consulting, specialising in digital strategy. Ralph has extensive experience with all relevant tools and techniques to improve online success: brand positioning, utilisation of social media and e-commerce performance solutions through onpage and offpage measures.
Jonathan has been involved in the enterprise technology business for over three decades, managing and turning around existing business and helping management and their investors in fast-growth technology segments to grow, manage change, enter markets, transfer technologies, acquire, merge and sell. He’s worked with large and public infrastructure and system integration companies including: AT&T, Avaya, BroadSoft, BT, C&W, Cisco, HP, Global Switch, GMC, Huawei, Informix, Infosys, Intel, Myriad Group, Novell, IBM, IGT, Nortel, OpenReach, Pace, TCS, and Sybase.
Axel Brill is based in northern Germany and has over 25 years' experience in the software industry. Axel co-founded Hoffmann Datentechnik in the late '80s and as its CEO built it out to become Germany's leading workforce management (WFM) solution provider for the retail sector. He sold the company in 2006 to Torex PLC. After helping with the integration, Axel headed off for a three-year sailing tour of half the planet where he photographed undersea wildlife. Following this, he invested in a Danish WFM SaaS vendor and worked as a regional director for the world's leading WFM vendor, Kronos.
Digital Marketing Report 1H2019
The digital marketing industry is shaping up with more turns and more tech. The rise of chatbots and AI analytics is nudging retailers to invest and acquire more in the realm of personalised touches and deeper insights, while a shift from pre-sales to post-sales marketing is closing the loop in the customer journey life-cycle.
Why B2C e-commerce brands focus on the post-purchase journey
In today’s e-commerce world, persuading a new customer to hit the ‘buy’ button is only half the battle. Once they win that initial sale, B2C e-commerce brands must work equally hard to retain their customer and prime them for the next purchase.