Report: Digital Commerce
Current Trends and Figures

Digital Commerce Report 1H2020

Since 2013, we’ve been reporting on M&A activity in two interrelated sectors – Digital Marketing and E-Commerce – in separately published reports. Due to the relentless convergence of these once distinct practices and to eliminate overlaps of coverage, we’ve opted to consolidate our research into a single report covering “Digital Commerce”.

We use the term “Digital Commerce” to refer to a broad spectrum of desktop and mobile internet technologies for branding, buying and marketing. These include B2B, B2C, C2C, B2B2C and DTC marketing or e-commerce solutions; price comparison platforms; marketplaces and other platforms; and social media or content platforms.

Now that digital marketing and e-commerce have merged and their functions grown intrinsically connected, Digital Commerce is positioned for new growth paths and attractive M&A scenarios alike.

Hampleton’s Digital Marketing report focuses on subsectors such as Agencies & Service Providers; Digital Commerce Software; Internet Services & Platform Solutions; Online Retail; Media, Social & Gaming. The report includes:

  • Trends and analysis of deal activity
  • Deal geography
  • Top acquirers
  • Valuation metrics

Top Buyers


Transaction volume in Digital Commerce, 2011-2019


Unless stated otherwise, our Digital Commerce report covers the two-and-a-half-year period between January 2017 and January 2020. All totals and median values refer to the entire period unless otherwise stated. Median multiples plotted in the graphs refer to the 30-month period prior to and including the half year.


Download our latest Digital Commerce Report now

To read more about current M&A activity in the Digital Commerce sector, download the latest report below.

Register to receive report