Report: Digital Commerce
Current Trends and Figures

Digital Commerce Report 2H2021

The Digital Commerce market experienced monumental growth and saw huge upheaval in 2020 and 2021. It’s no secret that the growth of e-commerce and the shift to online platforms for work, school and play have boosted our overall confidence in and reliance upon digital commerce companies. But how much of this is reflected in Digital Commerce M&A and fundraising markets?

In this report, we’ve explored all facets of the Digital Commerce ecosystem, analysing market trends, success stories, fundraising and M&A content to provide our readers with a realistic portrayal of Digital Commerce M&A in a period transformed by Covid-19 – with a focus on the first half of 2021.

Hampleton’s Digital Commerce report focuses on subsectors such as Agencies & Service Providers; Digital Commerce Software; Internet Services & Portals; Online Retail; Media, Social & Gaming. The report includes:

  • Trends and analysis of deal activity
  • Deal geography
  • Top acquirers
  • Valuation metrics

Top Buyers


Unless stated otherwise, our Digital Commerce report covers the two-and-a-half-year period between January 2019 and June 2021. All totals and median values refer to the entire period unless otherwise stated. Median multiples plotted in the graphs refer to the 30-month period prior to and including the half year.


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To read more about current M&A activity in the Digital Commerce sector, download the latest report below.

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