AR/VR Report 1H2018
Science fiction is becoming fact as Augmented and Virtual Reality (AR/VR) enters our daily lives. The arrival and disappearance of 3D television was a false dawn, but signalled the beginning of a new era that is resulting in consumers and businesses around the world engaging with AR and VR in combination with smart devices.
Investment flows reveal a preference for AR over VR. This may be correlated to prioritising industries as commercialisation takes hold. The aim of this white paper is to highlight recent developments unfolding across industries, companies and sub-sectors in AR/VR.
The report also includes:
- Trends and analysis of deal activity
- Deal geography
- Top acquirers
- Valuation metrics
AR/VR Global Market Size
The accelerating growth of the global AR and VR markets can be attributable to key underlying factors:
- Definitive presence of smart phones and tablet computers
- High mobility and versatility
- Increasing interest of large tech corporations and technological advancement.