Digital Marketing Report 1H2019
The digital marketing industry is shaping up with more turns and more tech. The rise of chatbots and AI analytics is nudging retailers to invest and acquire more in the realm of personalised touches and deeper insights, while a shift from pre-sales to post-sales marketing is closing the loop in the customer journey life-cycle.
The report focuses on Digital Marketing subsectors such as Digital Agencies & Marketing Services, Marketing Application Software, Media, Entertainment & Retail and Social Networking. It includes:
- Trends and analysis of deal activity
- Deal geography
- Top acquirers
- Valuation metrics
Sum of Digital Marketing M&A Deals
Our digital marketing report covers the two and a half year period between July 2016 and December 2018. All totals and median values refer to the entire period unless otherwise stated. Median multiples plotted in the graphs refer to the 30 month period prior to and including the half year.