Digital Marketing Report 2H2019
Understanding customer preferences and targeting them accordingly is now more crucial than ever. With “traditional” digital tools such as banners and email becoming more challenging, marketers are turning to increasingly sophisticated CRM and customer analytics tools that can navigate new landscapes like chatbots and messenger apps. Many advances are necessitated by disrupting supply chains, with capability required to address drop-shipment, click-and-collect and successively more “instant” fulfilment.
The classic creators of marketing campaigns, agencies, experienced a drop in exits so far this year. Today’s agencies need social media, AI, and other emerging technologies in their core offerings to stay relevant.
Hampleton’s Digital Marketing report focuses on subsectors such as Digital Agencies & Marketing Services, Marketing Application Software, Media, Entertainment & Retail and Social Networking. It also includes:
- Trends and analysis of deal activity
- Deal geography
- Top acquirers
- Valuation metrics
Sum of Digital Marketing M&A Deals
Our Digital Marketing report covers the two-and-a-half-year period between January 2017 and June 2019. All totals and median values refer to the entire period unless otherwise stated. Median multiples plotted in the graphs refer to the 30-month period prior to and including the half year.