Digital_Commerce

Report: Digital Commerce
Current Trends and Figures

Digital Commerce Report 1H2026

Our latest Digital Commerce M&A report shows deal activity up nearly 20% year-on-year. Revenue and EBITDA multiples also rose, reflecting strong market confidence.

The rapid expansion of AI capabilities has removed many barriers to creative output, but operational bottlenecks have shifted to validation and deployment. M&A strategies are evolving toward acquiring smaller, specialised teams with critical niche capabilities.

Retail media, influencer commerce, and AI-enabled personalisation continue to reshape Digital Commerce. Agencies and service providers must adapt to automation and evolving workflows to stay competitive. The growing role of AI in driving digital commerce is setting the stage for a new M&A wave expected to gather further momentum in 2026.

The report covers key subsectors within Agencies & Service Providers, Digital Commerce Software, Internet Services & Portals, Online Retail, Media, Social & Gaming.

Key topics addressed in the report include:

  • Trends and analysis of M&A activity
  • Transaction overview by region
  • Most active acquirers and deal highlights
  • Valuation insights and metrics

Top Buyers

1_Accenture_Logo_1H26 2_Valsoft_Logo_1H26 3_Publicis_Groupe_1H26
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The above graph covers the period between July 2020 and December 2025. Throughout the M&A report, median “trailing 30-month” multiples plotted in the graphs refer to the 30-month period prior to and including the half year or quarter.

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To read more about current M&A activity in the Digital Commerce sector, download the latest report below.

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