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News: Press releases & Industry News
08
MAR
Industry News

How tech is solving the problems of an ageing population

Internet of Things, Healthtech, Insurtech, AI, News

In the UK, 18.2% of the population is currently aged 65 years or over, compared to 15.9% in 2017 and a predicted 20.7% by 2027. This significant demographic shift is affecting developed and developing countries alike. While this is in many ways something to celebrate, as people are living longer due to improved healthcare, it brings associated problems which are likely to worsen over time:

  • An ageing population puts an increased burden on healthcare systems, with fewer young people available to work in the sector.
  • A higher percentage of the country’s GDP will need to be spent on elder care, with fewer young people in the working population to support this through taxation.

Accordingly, society is turning to technology to solve this, creating a robust and successful healthtech sector which will make treatment and care less labour-intensive and more efficient.

‘As Western healthcare systems become increasingly strained by the proliferation of lifestyle diseases, an ageing population and higher patient expectations, they are compelled to incorporate technology into their structure to improve accuracy, systems productivity and cost efficiency.’  Hampleton Healthtech M&A Market Report 1H 2019 Link

Predicting the future

Big data is driving a shift from reactive healthcare – treating people when they are sick – towards proactive healthcare – reaching out to people before they need help and encouraging them to monitor their own health.  

Once patients’ medical records are digitised, they can be shared across medical departments, collated and analysed with machine learning to recognise patterns, inconsistencies or red flags which a human might miss. Doctors can then use this data to predict when people will require medical assistance and thus begin treatment earlier – an approach which was recently trialled by the Georgia Institute of Technology to combat heart disease in the US.

Patient monitoring

The rise of the Internet of Things (IoT) has considerably benefited the healthcare industry, particularly in the realm of senior care. Pioneers of this include American company Blue Willow Systems – recently acquired by Dutch health and technology giant Philips. Blue Willow’s senior living facility SaaS and sensor technology enables real-time location of residents and staff in senior homes, even allowing staff to schedule personalised wander boundaries for high-risk patients. Moreover, its wearables help detect falls and automatically send alerts to staff the moment an incident occurs.

However, wearable devices can also carry out routine medical checks that patients of any age would usually have to consult a doctor or nurse for – for instance, heart rate and blood pressure monitoring, or glucose monitoring for diabetic patients. If complications arise, the wearable monitor can alert a medical professional and the patient’s family.

Treating elderly patients at home

Virtual care allows patients to speak to doctors over the phone or using video, thus easing the burden on medical practices and their staff. From the patient’s perspective, virtual care saves older patients having to travel for treatment, particularly for those living in remote or deprived areas with poor transport links. It also allows them to convalesce at home rather than in hospital, while remaining connected to medical staff. Furthermore, technology can also emulate the actions of a carer in the home: for instance, smart speakers can be programmed to remind a patient to take their medication.

Virtual care and self-service technology is proving increasingly popular with healthcare providers, medical practices and individuals. American companies specialising in this sector  generated more than $13 billion in revenue in 2018.

Improved wellbeing for the elderly

Technology can be used to make an average day for an elderly person easier and more enjoyable. Social media technology and video communication apps such as Skype and FaceTime can help them stay in touch with their family, friends and wider community. Elderly people can also use technology to carry out automated actions as their mobility and other faculties decline. For instance, smart speakers can respond to a voice command to turn off the lights.  

These advances ensure that older people can lead a more dignified life in their own home, without saturating social and medical care services.

‘Patient-oriented self-service tech such as health-monitoring software, drug-tracking apps, or remote consultation interfaces, is garnering interest from vertical healthcare buyers.’ Hampleton Healthtech M&A Market Report 1H 2019, Link

Defusing the time bomb

While problems generated by an ageing population pose many questions, technology is working to provide answers.

The Western world will not be alone in facing an ageing population. China faces a significant demographic problem owing to the size and shifts in age profile within its population – as a result of the ‘one child policy’ in place between 1979 and 2015. Unsurprisingly, China has made a huge investment in healthtech with the aim of confronting this problem head-on. If China can use its technological facilities to achieve improvements for the elderly and sick, the world will thank them.

Here are some companies we’re keeping our eye on as potential disruptors in Healthtech arena:

Walk With Path 

A health-tech company focused on assistive solutions to prevent falls for the elderly and people with Parkinson's, multiple sclerosis, neuropathy or stroke.

https://www.walkwithpath.com/

Blue Willow Systems

Using next-generation Wander Management, Blue Willow provides real-time location tracking allowing you to see where residents and staff are at any moment.

 https://www.bluewillowsystems.com/

Noona Healthcare

Smart cloud-based mobile service designed to capture patient-reported outcomes in oncology.

http://www.noona.com/

This article was published by:

Jo-Goodson

Jo Goodson

Jo Goodson is Managing Director of Hampleton's London office.

She is an accomplished tech entrepreneur with over 25 years' experience in the industry. Jo began her career in the industry during the mid-90s when she joined Broderbund as their second European employee and grew revenues from $0 to $24m in three years. She went on to co-found MediaGold, which, with further offices and bases in France, Italy, Spain and Germany, created an entity providing US software publishers access to the European market place.


After four years of solid growth and profitability, she sold the business in 2003 to Avanquest—a Paris-based Euronext-listed company—where she served as their managing director responsible for the UK and the Nordic region. After leaving she was heavily involved in their acquisition efforts in northern Europe.

Since then, Jo has advised and invested in a range of software and internet companies such as Ariadne Capital, an investment and advisory firm where Jo also acted as interim COO; Indigo Pearl, a games industry PR company; Mediatonic; and Playmob. She is also a non-executive director of Six to Start, who recently released the highly successful iPhone app, "Zombies, Run!".