Digital Commerce Report 1H2025
Our latest Digital Commerce M&A report reveals that dealmaking continued its upward trajectory in 2H2024, marking the second consecutive six-month period of growth. However, buyers remain cautious and highly selective, prioritizing profitability and strategic synergies in an evolving market. While transaction numbers remain below the peak levels seen during the pandemic-driven boom, the overall deal volume is on the rise, indicating a shift toward higher-value transactions.
On the M&A front, activity has been fuelled by the increasing demand for digital commerce solutions that enhance influencer marketing and customer engagement. Some of the most significant deals in the past year have involved influencer marketing platforms and agencies, highlighting the growing importance of online taste-makers in the e-commerce ecosystem.
The sector has regained traction, with digital commerce tools becoming essential for businesses looking to innovate and scale across key areas such as retail, marketing, and customer service.
The report covers key Digital Commerce subsectors, including Internet Services & Portals, Digital Commerce Software, Agencies & Service Providers, Media, Social & Gaming, and Online Retail. It includes:
- Trends and analysis of M&A activity
- Regional investment pattern overview
- Key investors and acquirers
- Valuation insights and metrics
Top Buyers
The above graph covers the period between July 2019 and December 2024. Throughout the M&A report, median “trailing 30-month” multiples plotted in the graphs refer to the 30-month period prior to and including the half year or quarter.
Download our latest Digital Commerce Report now
To read more about current M&A activity in the Digital Commerce sector, download the latest report below.